Skip to content

What If Star Wars Merchandise Was Sold Like High Fashion?

A few weeks ago, Columbia Sportswear announced a high-end, limited edition line of jackets based on The Empire Strikes Back. They sold out instantly. But io9 got ahold of one and had a question: What would it look like if this jacket, and all Star Wars merchandise, was sold like it was high fashion?

The answer, well, is this highly embarrassing video I hope you enjoy:

https://www.facebook.com/0/videos/10156120656971694/

I’m never going to live this down, am I? [Ed’s note: You most certainly are not.—Rob]

Thanks to Columbia for providing Gizmodo with the jacket for this video.

Daily Newsletter

Get the best tech, science, and culture news in your inbox daily.

News from the future, delivered to your present.

Please select your desired newsletters and submit your email to upgrade your inbox.

You May Also Like