As we gaze upon the budding Apple Store construction project known as Steve’s NYC Cube in midtown Manhattan, we’re wondering, what’s all the commotion? The five-story homage to Steve Jobs’s cube jones was obviously designed by the Apple CEO, who is apparently micromanaging the project.
Word has it that titanium pieces that hold the Windows glass in place were nixed by Jobs, who found them aesthetically displeasing, somehow being too distracting. Never has a billionaire’s fetish been so meticulously played out in public. Who tf cares?
The Cube Needs Tweaking [ifo Apple Store]