Ladies and gentlemen, after hours of studious dissection of Apple keynotes (requiring countless YouTube clips, a non-linear editing program and a pile of empty Hot Pockets boxes that reaches our ceiling), weāve figured out just how Apple ādoes itā and presented āitā to you here. Launching a new iPod or iPhone isnāt about the new-fangled technology; itās about the showmanship. And here are the five, snake-charming ways Steve Jobs lures you to buy a new version of what you already have. SPOILER ALERT: It may involve comparing things to pencils.
How To Launch an Apple Product in 5 Easy Steps
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