Build buzz with transparently unrealistic promises and shameless hubris
Every burgeoning tech executive knows that in today’s attention economy, the only way to get anywhere is to issue wild promises of market disruption and subsequent domination. Whether it’s strong-arming the movie industry into submission, gouging home prices across the country, completely reinventing the entire construction supply chain, promising every cop in the country a pretext for racial profiling, or just pretending real estate is now “tech”, it doesn’t matter—go big or go home.
For example, Trump could promise that the American people are sick of left-wing tech totalitarianism and a massive silent majority is ready to flock en masse to a censorship-free alternative. Maybe he could even claim that not only will his new social network be the internet’s premiere destination for truth, but TMTG will also conquer streaming, radio, and cloud computing. If he wanted to really sell this whole thing, Trump could claim that his tech stack will create a “non-cancelable” internet.
